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Altimeter Group
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Altimeter Report: The 8 Success Criteria For…
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Faceb…
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Meet Charlene Li Aug. 18th at Clearvale Secon…
by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I’ll be doing a general Q&A and also discussin…
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Altimeter’s First Conference: The Rise of Soc…
Join Altimeter Group’s first conference: “The Rise of Social Commerce” on Oct 6-7, at the Palo Alto Four Seasons. Commerce has changed –companies must catch up Shoppers want to belong. They want to be…
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Fast Company: Altimeter Group, A Top Ten Crea…
Gosh, our ears must be red. We’re beaming with pride that Fast Company has recognized our work and nominated founding partner Charlene Li in their recent awards. Fast Company writes that Altimeter is:…
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A Welcome To Marcia Conner And The World Of E…
I am pleased to announce that Marcia Conner has joined us as a Partner for Enterprise Collaboration. With over two decades of deep practitioner experiences in building collaborative cultures, social…
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Ad Sales Blog
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Free Linkinar today at 4 PM EST on selling th…
Today at 4 PM EST I will be hosting a Linkinar for the National Association of Publisher's Representatives The topic will be selling the media buyer whose company which publishes a lot of media of the…
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Print magazines have never stopped selling
At the just concluded Folio show Kerry Smith, Red7Media CEO, offered a surprising view of what the future of print publishing might be. Challenged, like all publishing companies, with the decline of p…
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Only in New York: shoe shine stand ad space f…
If Here is a street shot I took in the capitol of the advertising world, New York City. This shoe shine guy must have heard that media sales people make a lot of money so he is selling ad space at thi…
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Content marketing: it's not about the wine .
In this extremely insightful SlideShare presentation Joe Pulizzi, founder of Junta 42, lays out the case for using content marketing in the wine industry. But what Pulizzi shares is far more universal…
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The future of print magazines: fewer, but jus…
Print magazines will be around for many years, but they will be lot fewer in number. Why do I say this? Because as part of the study, “The Case for Advertising in Interactive Digital Magazines,” I mea…
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W+K PORTLAND
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12.6
12 graduated its 6th class this past weekend. The agency is sadly quiet without the buzz of our students. Though they will be missed, we await the creative endeavors ahead of them. Congrats 12.6. Than…
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WK 15, CMD 14
Our co-ed softball team finally started it's season last Monday night. Armed with the usual mix of grizzled veterans, some fresh newbies and a cooler full of PBRs, we took the field against a solid te…
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Max Erdenberger
Art Director Max Erdenberger, is working on a cool charity project. He is part of a collaboration of skateboard decks curated by Andy Jenkins, Bob Kronbauer, Sandro Grison, Justin Cooper, Mike Giles a…
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Bagwin
The Press has been reaching out to the Old Spice Team. See Jason Bagley and Eric Baldwin in action. Click here to see Jason Bagley on CNN. Click here to see Eric Balwin on CBS Evening News.
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Isaiah Mustafa talks with Portland News Chann…
We like working with Old Spice and Isaiah too. Love all around.